Namhyun Um

Marketing · 2002–2013

A researcher in the Science corpus: 2 papers; trusts 2 researchers and is trusted by 4 researchers here, as inferred from the citation graph.

Subfields

Whom Namhyun Um trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Americus Reed
  2. Nora J. Rifon

Who trusts Namhyun Um overall

  1. L. Bergkvist
  2. Riva H. Tukachinsky
  3. Kris Qiang Zhou

Papers from Namhyun Um's perspective

Ordered by how strongly the researchers Namhyun Um trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Social identity effects in a belief–attitude–intentions hierarchy: Implications for corporate sponsorship
  2. Attitudinal Effects of Combined Sponsorship and Sponsor's Prominence on Basketball in Europe (Journal of Advertising Research)
  3. The development of a scale to measure perceived corporate credibility
  4. A Benefit Congruency Framework of Sales Promotion Effectiveness
  5. The Social Identity Theory of Intergroup Behavior.
  6. Shifting Selves and Decision Making: The Effects of Self-Construal Priming on Consumer Risk-Taking
  7. Attachment theory and intergroup bias: evidence that priming the secure base schema attenuates negative reactions to out-groups. (Journal of Personality and Social Psychology)
  8. Affect Monitoring and the Primacy of Feelings in Judgment
  9. Identity-based motivation: Implications for action-readiness, procedural-readiness, and consumer behavior
  10. You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands

Their papers