An Exploration of the Effects of Negative Political Advertising on Political Decision Making

By B. Pinkleton, Namhyun Um, E. Austin. 2002

148 citations recorded by the source corpus.

Subfields: Communication, Gender Studies, Literature and Literary Theory

View Paper: https://www.semanticscholar.org/paper/7ccdd18b9ffcde508fa8a05d2493bc9535fa0b9d

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1. M. Stead
2. John Webb
3. G. Hastings
4. R. Gordon

Citations in the corpus

• Fear appeals in social marketing: Strategic and ethical reasons for concern (2004, background): “Studies of political advertising have found that using negative information tends to reflect badly on the political party that sponsors the ad (Japerson & Fan, 2002; Meirick, 2002; Pinkleton, Um, & Austin, 2002).”