Celebrity Scandal Fallout: How Attribution Style Can Protect the Sponsor

By Namhyun Um. 2013

92 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ca0f949b637134422303bbd27a09d792c07d9dd5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Kris Qiang Zhou
2. Riva H. Tukachinsky
3. L. Bergkvist
4. Gayle S. Stever
5. Samantha Brooks

In Marketing

1. Kris Qiang Zhou
2. Riva H. Tukachinsky
3. L. Bergkvist
4. Gayle S. Stever
5. J. Graafland
6. S. van der Linden

In Sociology and Political Science

1. Kris Qiang Zhou
2. Riva H. Tukachinsky
3. L. Bergkvist
4. Gayle S. Stever
5. S. van der Linden
6. J. Graafland

Citations in the corpus

• Celebrity endorsements: a literature review and research agenda (2016, background): “In addition, results in the study by Um (2013) suggest that the negative effects of transgressions are mitigated if consumers have a high level of identification with the celebrity or if consumers have a high level of brand commitment.”
• Theorizing Development of Parasocial Engagement (2018, background): “viewers are inclined to make more favorable and forgiving attributions (Um, 2013).”