Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing

By Gita V. Johar, Jaideep Sengupta, Jennifer L. Aaker. 2005

220 citations recorded by the source corpus.

Subfields: Clinical Psychology, Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/fe877a3a5ad2609cea581d250ae68df5e9681d74

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Clinical Psychology

1. Daniel Wentzel
2. Bernd H. Schmitt
3. Nicola E. Stokburger‐Sauer
4. Marc Fetscherin
5. Martin Eisend
6. Liad Weiss
7. Gita V. Johar

In Experimental and Cognitive Psychology

1. Daniel Wentzel
2. Bernd H. Schmitt
3. Nicola E. Stokburger‐Sauer
4. Marc Fetscherin
5. Rohini Ahluwalia
6. Vanitha Swaminathan
7. Martin Eisend
8. Gita V. Johar

In Marketing

1. Daniel Wentzel
2. Marc Fetscherin
3. Gita V. Johar
4. Bernd H. Schmitt
5. Nicola E. Stokburger‐Sauer
6. Rohini Ahluwalia
7. Vanitha Swaminathan
8. Martin Eisend

Citations in the corpus

• Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation (2016, unknown): “These personality dimensions form an inferential base by which consumers represent the brand as having a set of humanlike characteristics (Aaker 1997; Johar, Sengupta, and Aaker 2005).”
• Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don’t) (2013, background): “Below, we develop the implications of our premises for judgments on product traits such as creativity or masculinity (Aaker 1997; Johar, Sengupta, and Aaker 2005).”
• Brand personality: A meta-analytic review of antecedents and consequences (2013, background): “Similar to how the personalities of humans become more stable with increasing age, brand personalities need time to be “built up” (e.g., Johar et al. 2005).”
• Experience Marketing: Concepts, Frameworks and Consumer Insights (2011, background): “When consumers engage in such associative processes, they infer something about the brand (Johar et al., 2005).”
• The effect of employee behavior on brand personality impressions and brand attitudes (2009, methodology): “Firstly, the studies contribute to research on the formation and updating of brand personality impressions (Aaker et al. 2004; Johar et al. 2005).”
• The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity (2018, unknown): “Following an established method to manipulate brand personality (Aaker, Fournier, and Brasel 2004; Johar, Sengupta, and Aaker 2005), we embedded in these descriptions six traits related to either the personality of excitement (independent, unique, contemporary, imaginative, cool, and exciting) or…”
• When Brand Personality Matters: The Moderating Role of Attachment Styles (2009, background): “Brand Personality In consumer behavior research, considerable attention has been given to the brand personality construct (Aaker 1997; Johar et al. 2005).”
• Consumer Brand Relationships Research: A Bibliometric Citation Meta-Analysis (2015, background): “…6 Ahuvia (2005) 11 1.83 38 6.33 7 Escalas (2004) 8 1.14 30 4.29 8 Chaplin and John (2005) 9 1.50 23 3.83 9 Caprara et al. (2001) 11 1.10 30 3.00 10 Johar, Sengupta, and Aaker (2005) 7 1.17 16 2.67 Note: TLC total local citations received TLC/t average local citations received per year TGC total…”