The effect of employee behavior on brand personality impressions and brand attitudes

By Daniel Wentzel. 2009

118 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d19adac3af98fb86dd4e5975f4805121bc9fe430

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Lauren I. Labrecque
2. George R. Milne
3. Lucia Malär
4. Amélie Guèvremont
5. Florent Girardin
6. Bianca Grohmann
7. F. Morhart
8. Sameer Hosany

In Sociology and Political Science

1. Lauren I. Labrecque
2. George R. Milne
3. Kem Z. K. Zhang
4. Morad Benyoucef

Citations in the corpus

• Exciting red and competent blue: the importance of color in marketing (2012, background): “Recent empirical work shows that brand personality impressions are updated with new brand-related encounters (Wentzel 2009), are an important element in service environments (Baker and Cameron 1996), alter consumer attitudes, and increase purchase intentions (Batra and Homer 2004; Freling et al.”
• Brand authenticity: An integrative framework and measurement scale (2013, background): “Employees who deliver on a brand's promise are important for a brand's success (Henkel, Tomczak, Heitmann, & Herrmann, 2007; Punjaisri & Wilson, 2007; Wentzel, 2009).”