Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don’t)

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I Own, So I Help Out: How Psychological Ownership Increases Prosocial Behavior (2020, background): “For example, when owning a masculine product, individuals are more likely to judge themselves as being masculine if they are high versus low on mine-me sensitivity (Weiss and Johar 2013).”
Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017, background): “For example, beliefs that one is sincere may lead to inferences that an owned brand is also sincere (Weiss & Johar, 2013).”
Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods (2020, background): “We also measured the dependence and identity factors of place attachment (Williams and Vaske 2003) with six items (1 ¼ “disagree strongly,” and 7 ¼ “agree strongly”), including “No other park can compare to this park” and “I am very attached to the park.””
Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership (2020, background): “…importance consumers assign to owning material objects constitutes a critical barrier to ABS use (Kahneman, Knetsch, and Thaler 1990; Richins 2004; Weiss and Johar 2013); the importance of material possessions for consumers relates negatively to their use of ABS (Bardhi and Eckhardt 2012; Belk…”