Values associated with luxury brand consumption and the role of gender

By Elyette Roux, É. Tafani, Franck Vigneron. 2017

203 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e9627c77cc810728d6037ea89c3cf09203825df9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Hannele Kauppinen-Räisänen
2. Peter Björk

In Marketing

1. Peter Björk
2. Hannele Kauppinen-Räisänen
3. Marie-Nathalie Jauffret
4. Alexandra Lönnström
5. C. Rinaldi
6. H. Donohoe
7. R. Needham

In Sociology and Political Science

1. Hannele Kauppinen-Räisänen
2. Peter Björk
3. C. Rinaldi
4. H. Donohoe
5. R. Needham

Citations in the corpus

• Conformity Consumption Behavior and FoMO (2019, background): “It has been seen as a strong reflection of the degree of sympathy from others and it is considered that beliefs, values, and behaviors of others are influential [19].”
• The consumer behavior of luxury goods: a review and research agenda (2020, unknown): “Roux et al. (2017) examine how luxury brands create a status di ff erentiation and posit that women give more importance to re fi nement and men give more importance to exclusivity and elitism while selecting a luxury brand.”
• How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper (2018, background): “MARK Chong, & Shimul, 2015; Kauppinen-Räisänen, Koskull, Gummerus, & Cristini, 2018; Roux et al., 2017; Shukla & Purani, 2012).”