The cultural congruency effect: Culture, regulatory focus, and the effectiveness of gain- vs. loss-framed health messages

By Ayse K. Uskul, D. Sherman, J. FitzGibbon. 2009

281 citations recorded by the source corpus.

Subfields: Applied Psychology, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0898cfe928bbbef779f95478ed549e75592bb882

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Joseph Cesario
2. Sara Jelinek
3. Katherine S. Corker

In Social Psychology

1. Joseph Cesario
2. Sara Jelinek
3. Katherine S. Corker

In Sociology and Political Science

1. Joseph Cesario
2. Sara Jelinek
3. Katherine S. Corker

Citations in the corpus

• A self-regulatory framework for message framing☆ (2013, background): “We propose that in order to understand message framing it is useful to search for broadprinciples that describe behavior equallywell at both the individual difference level and the situational-influence level, and, importantly, to do so with a framework that is explicit about different…”