The Wisdom of Consumer Crowds

By Robert Kozinets, A. Hemetsberger, Hope Schau. 2008

430 citations recorded by the source corpus.

Subfields: Computer Science Applications, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e4dab5389719ba455b7a8bb6661d4f44b1ae7fa3

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Citations in the corpus

The Psychological Mechanism of Brand Co-creation Engagement (2016, methodology): “This study augments the understanding of the brand co-creation process and complements prior research that has focused primarily on specific aspects of the process, such as motivation (Evans and Wolf 2005; Füller 2010) and types of consumer (Kozinets, Hemetsberger, and Schau 2008).”
Creating ‘value’ beyond the point of production: branding, financialization and market capitalization (2010, background): “These processes of co-production now extend to activities such as ‘crowdsourcing’ (see Kozinets et al., 2008; see also Business Week, 2006; Cook, 2008) as internet platform owners (e.g. YouTube, Lego) mobilize the labour of user-consumers to develop products and provide content.”
Co-creating Second Life (2008, background): “…Dyer-Witheford 2003; Ondrejka 2007; Tapscott and Williams 2006) argue that these developments include the empowerment of consumers in the affluent world toward increased creativity and enhanced socioeconomic (even political) benefits (see also Kozinets, Hemetsberger, and Schau 2008 [this issue]).”
The Ethical Economy of Customer Coproduction (2008, background): “…and Web 2.0 that emerge in a digitally networked environment (for a systematic discussion of various forms of collaborative online production, see Kozinets, Hemetsberger, and Schau 2008 [this issue]), but it also encompasses a wider range of phenomena, some of which are only remotely connected…”
Ten years of value cocreation: An integrative review (2016, background): “Literature related to community management already has explored how different profiles coexisting in a community might coordinate themselves within a broader system (Kozinets et al., 2008).”
Consumer Power: Evolution in the Digital Age (2013, background): “These multifaceted systems facilitate content creation and curative functions that transform the “wisdom of the crowd” into useable resources (Kozinets, Hemetsberger, and Schau 2008).”
Radically Open Strategizing: How the Premium Cola Collective Takes Open Strategy to the Extreme (2017, neutral): “In innovation research, where the idea of openness originates, scholars explored how companies may successfully include internal employees (Stieger et al., 2012), external crowds, lead users, or brand community members in their innovation processes (Von Hippel, 1986; Kozinets et al., 2008).”
Whom Should Firms Attract to Open Innovation Platforms? The Role of Knowledge Diversity and Motivation (2011, background): “…to individual knowledge, it has often been proposed that the diverse knowledge held by external actors is a key success factor in crowdsourcing (Kozinets et al., 2008; Rosenkopf and Nerkar, 2001; Stuart and Podolny, 1996), and it is surprising that the existing body of literature offers fairly…”
Theory of value co-creation: a systematic literature review (2014, background): “Communities and tribes represent the aggregate dimension of customer agency and have the power and abilities to exploit specific co-creation opportunities (Kozinets et al., 2008; Prahalad and Ramaswamy, 2003).”