Co-creating Second Life

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How researchers see this paper

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Co-Creation in Virtual Worlds: The Design of the User Experience (2011, background): “Second, virtual worlds such as SL build on a new mode of production where the host firm facilitates unrestrained consumer freedom and empowerment (Bonsu and Darmody 2008).”
The Wisdom of Consumer Crowds (2008, background): “…and re-enchant creative labor in a way that is not typically found in the many mundane jobs which the typical industrial and postindustrial information economy offers (for a more critical perspective on the production and appropriation of creative labor, see Bonsu and Darmody 2008 [this issue]).”
The Ethical Economy of Customer Coproduction (2008, background): “Even in commercial success stories, such as Second Life, money plays a relatively small role (see also Bonsu and Darmody 2008 [this issue]).4 Most forms of customer-coproduction initiatives work the same way; they try to attract vast amounts of free labor without offering any monetary compensation…”
Value co-creation: concept and measurement (2014, background): “Relationship and collaboration result in customer empowerment to develop solutions (Bonsu and Darmody 2008) and thereby create value.”
Theory of value co-creation: a systematic literature review (2014, background): “At the same time, considering, and employing customers as partners have been criticized as a way to manipulate them (Zwick et al., 2008; Bonsu and Darmody, 2008)[1].”