The Ethical Economy of Customer Coproduction

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How researchers see this paper

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Creating ‘value’ beyond the point of production: branding, financialization and market capitalization (2010, background): “Arvidsson (2006, 2008, 2009) contends that it forms part of an ‘ethical economy’18 which generates an ‘ethical surplus’ (Lazzaroto, 1997) in the form of new relationships, meanings and a sense of belonging.”
Co-creating Second Life (2008, background): “Their creative input provides fodder for the in-world media controlled in part by the Lindens (e.g., Au 2004) and invites other creatives to develop materials of resistance (and cooperation) for use in SL. Consumers also use their creative and other skills to boost corporate presence by their…”
The Wisdom of Consumer Crowds (2008, background): “Yet we believe that the growing acceptance of these networks also heralds occurrences of great social significance (see also Arvidsson 2008 [this issue]).”
The digitalization of retailing: an exploratory framework (2016, unknown): “, 2008), ‘coproduction’ (e.g., Vargo and Lusch, 2004; Arvidsson, 2008), ‘prosumption’ (e.g., Toffler, 1980; Arvidsson and Colleoni, 2012; Collins, 2010; Cova and Cova, 2012), or ‘working consumers’ (Cova and Dalli, 2009; Dujarier, 2014; Cochoy, 2015).”