Alexandra Dima

Marketing · 2018

A researcher in the Science corpus: 1 paper; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Alexandra Dima trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. E. V. van Reijmersdal
  2. Esther Rozendaal

Papers from Alexandra Dima's perspective

Ordered by how strongly the researchers Alexandra Dima trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Reconsidering Advertising Literacy as a Defense Against Advertising Effects
  2. Comparing Children's and Adults' Cognitive Advertising Competences in the Netherlands
  3. The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults
  4. Understanding Attitudes Toward and Behaviors in Response to Product Placement
  5. More than meets the eye
  6. A New Branch of Advertising (Journal of Advertising Research)
  7. Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge
  8. The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust
  9. Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
  10. Effects of online advertising format and persuasion knowledge on audience reactions

Their papers