Counterfeit proneness: Conceptualisation and scale development

By Piyush Sharma, Ricky Y. K. Chan. 2011

112 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/a7883121f5eac2dd46e17accb905acb64382dafe

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In Marketing

1. Adriano Ayres
2. Hans Rüdiger Kaufmann
3. Dan Petrovici
4. Cid Gonçalves Filho

Citations in the corpus

• Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands (2016, result): “Sharma and Chan (2011) find similar results. rand attachment for driving customer purchase intention of original vs x.doi.org/10.1016/j.jbusres.2016.05.003 Materialism has been also reported to contribute to the intention to purchase counterfeit goods (Swami et al., 2009; Wee, Tan, & Cheok, 1995).”