Exploring the role of brand identification and brand love in generating higher levels of brand loyalty

By I. Alnawas, Shadi M. Altarifi. 2016

144 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/19393aca46a61c7f39178a40a907dea533c46c6d