Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification

By Kevin Kam Fung So, L. Wu, Lina Xiong, Ceridwyn King. 2018

101 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/fb2f0f0d271fc687bd736b3c52452c5766a1f9ac

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. T. Golja
2. S. Maria
3. D. Darma
4. Tommy Pusriadi
5. Y. P. Hakim
6. Ning Chen
7. Tina Šegota

In Organizational Behavior and Human Resource Management

1. T. Golja
2. Tina Šegota
3. S. Maria
4. D. Darma
5. Tommy Pusriadi
6. Y. P. Hakim
7. Ning Chen

In Sociology and Political Science

1. T. Golja
2. Tina Šegota
3. S. Maria
4. D. Darma
5. Tommy Pusriadi
6. Y. P. Hakim
7. Ning Chen

Citations in the corpus

• The Impact of Self-Congruity and Evaluation of the Place on WOM: Perspectives of Tourism Destination Residents (2021, background): “Creators and receivers of this type of WOM do not necessarily recognize anyone in the discussion, and the emphasis is purely on information exchange, rooted in one’s engagement with the place (Chen, Dwyer, and Firth 2015; Tham, Croy, and Mair 2013) and identification (Hung and Petrick 2012; So et al”
• The Effect of Social Media Marketing, Word of Mouth, and Effectiveness of Advertising on Brand Awareness and Intention to Buy (2019, background): “In recent years, many businesses have seen social media as one of the most effective ways to communicate and empower consumers to create distinctive brand identities and increase consumer-brand communications (So et al., 2017).”