The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors

By Simon Hudson, Li Huang, M. Roth, T. J. Madden. 2016

636 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/28a422c954c5b81d1c1b358b4cbe26f10811c949

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Citations in the corpus

Examining online social brand engagement: a social presence theory perspective (2017, methodology): “First the continuous independent (Social Presence) and moderating variables (FGC and Commitment) were changed through mean centring, then created an interactive term by multiplying the independent variable and the moderating variable.”
Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism (2021, background): “Effective communication between consumers and brands or stronger two-way communication interactivity between customers and companies about products and services offer a compelling potential relationship concerning brand building [55].”
“You are too friendly!” The negative effects of social media marketing on value perceptions of luxury fashion brands (2020, result): “This result is consistent with previous research that found a positive relationship between the level of engagement and psychological distance (Hudson et al., 2016).”
Social media in marketing: A review and analysis of the existing literature (2017, background): “Some papers like what are conducted by Billings (2014); Hardin (2014); Hutchins (2014); Pedersen (2013); Pegoraro (2014); Rowe (2014); Sanderson (2014); Tham et al. (2013; Williams and Chinn (2010) have attempted to propose and introduce a conceptual and theoretical framework for the main factors…”
Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach (2016, background): “Hudson et al. (2015) conducted three surveys to explore the relationship between social media usage and customer–brand relationships.”
Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love (2019, background): “Hence, our findings contribute to the debate on the role of Facebook brand pages in the building of consumer affective responses, and confirm that social media brand communities are a critical brandmanagement tool (Gummerus et al., 2012; Hudson et al., 2016; Vernuccio et al., 2015).”