Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR

By Mark D. Groza, Mya R. Pronschinske, M. Walker. 2011

556 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/b67690d9f9a61e8b2318def60df7af9cd84e9eba

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Citations in the corpus

Corporate Social Responsibility, Ethical Leadership, and Trust Propensity: A Multi-Experience Model of Perceived Ethical Climate (2015, background): “…the effects of CSR perceptions on perceptions of ethical leadership are dependent on how employees interpret the motives for CSR. Empirical research indicates that a common concern pertaining to CSR activity involves the motive behind the CSR activity (see Groza et al. 2011; Ellen et al. 2006).”
Companies, Meet Ethical Consumers: Strategic CSR Management to Impact Consumer Choice (2019, background): “Proactive CSR initiatives may induce positive recognition and increase consumer purchase intention (Becker-Olsen et al., 2006; Groza et al., 2011; Kim, 2017).”
Corporate social responsibility in the food sector (2011, background): “…demographics (Auger et al., 2003), cultural differences (Maignan, 2001), timing (pro-active versus reactive, e.g. Becker Olsen et al., 2006) and distance (domestic versus foreign CSR activity, e.g. Russell and Russell, 2010) of CSR strategy, as well as information source (e.g. Groza et al., 2011).”
Strategic CSR: A Concept Building Meta‐Analysis (2019, unknown): “Such CSR activities are strategically useful because they attract attention and evoke positive attributions by stakeholders (Godfrey, 2005; Groza et al., 2011).”
Capabilities, Proactive CSR and Financial Performance in SMEs: Empirical Evidence from an Australian Manufacturing Industry Sector (2011, background): “Such strategies embrace the design and development of sustainable products, operations, and production processes that anticipate the projected evolution of external regulation and social trends (Groza et al., 2011; Wilson, 1975).”
Proactive CSR: An Empirical Analysis of the Role of its Economic, Social and Environmental Dimensions on the Association between Capabilities and Performance (2013, background): “…regulatory compliance, proactive CSR relates to active and voluntary practices in which a firm engages, above and beyond regulatory requirements, in order to manage social responsibility issues as a competitive priority (Carroll, 1979; Du et al., 2007; Groza et al., 2011; Wilson, 1975).”
An Integrated Model to Explain How Corporate Social Responsibility Affects Corporate Financial Performance (2015, background): “Similar to the viewpoint of private costs theory, the amount spent on those CSR activities may not be covered by the benefits generated; consequently, CSR activities will negatively affect firm financial performance [43].”