Mya R. Pronschinske

Strategy and Management · 2011

A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Strategy and Management — 9 citations into it
• Marketing — 7 citations into it

Whom Mya R. Pronschinske trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Carolyn M. Bonifield
2. C. Bhattacharya
3. Sankar Sen

Papers from Mya R. Pronschinske's perspective

Ordered by how strongly the researchers Mya R. Pronschinske trusts endorse each paper. Same corpus, a different order for every researcher.

1. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
2. Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
3. The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
4. The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations
5. Social Responsibility and the Olympic Games: The Mediating Role of Consumer Attributions
6. Corporate philanthropy, attitude towards corporations, and purchase intentions: A South Korea study
7. Corporate social responsibility: attributions, loyalty, and the mediating role of trust
8. Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses
9. Causal schemata and the attribution process
10. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

Their papers

• Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR (2011) — 556 citations