Consumer Brand Equity in a Cross-cultural Replication: An Evaluation of a Scale

By Akın Koçak, Temi Abimbola, Alper Özer. 2007

114 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/10e9504036184b3f35ef8b02b8178f88cae4e3c9