Measuring personal cultural orientations: scale development and validation

By Piyush Sharma. 2010

383 citations recorded by the source corpus.

Subfields: Applied Psychology, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/620a411c72b986a0b32088c3ad4a5e1c7d8d46b2

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In Applied Psychology

In Organizational Behavior and Human Resource Management

In Social Psychology

Citations in the corpus

Customer engagement behavior in individualistic and collectivistic markets (2017, background): “For example, Sharma (2010) argued individuals from a collectivist society can demonstrate personal individualism.”
Relationships between organizational justice, organizational trust and organizational commitment: a cross-cultural study of China, South Korea and Australia (2017, methodology): “Following standard preparatory procedures (Hair, Black, Babin, & Anderson, 2010), discriminant and convergent validity was examined using confirmatory factor analysis (CFA) (AMOS 20, maximum likelihood) to determine whether the four factors were distinct from each other.”
Drivers of attitudes toward luxury brands: A Cross-National Investigation into the roles of Interpersonal Influence and Brand Consciousness (2014, background): “…orientation (e.g. horizontalism and verticalism) rather than traditionally adopted regionally defined or nationally based (Hofstede, 1980) cultural criteria should be investigated to identify more accurate market demand patterns in order to best target consumers in these markets (Sharma, 2010).”
Culture's Influence on Emotional Intelligence: An Empirical Study of Nine Countries (2014, methodology): “While we were able to establish partial measurement invariance for this scale, more research that compares validity, reliability, and invariance of different scales that measure cultural values at the individual level, such as the one by Sharma (2010)is necessary.”
Scale development: ten main limitations and recommendations to improve future research practices (2017, methodology): “This review also highlights the fact that interviews and focus groups were the most widely used inductive methods (e.g., Lin and Hsieh 2011; Sharma 2010).”