The Horizontal/Vertical Distinction in Cross-Cultural Consumer Research

By S. Shavitt, A. Lalwani, Jing Zhang, Carlos J. Torelli. 2006

282 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9eb71810ffcbef6c7888cce8d4d1eac8143775dd

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Citations in the corpus

Drivers of attitudes toward luxury brands: A Cross-National Investigation into the roles of Interpersonal Influence and Brand Consciousness (2014, background): “For example, Li and Aksoy (2007) had found difficulty in establishing discriminant validity with respect to the HOR-VER dimensions, while Shavitt et al. (2006) found that COL was highly correlated with the vertical dimension.”
Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between values Matter? (2012, background): “Indeed, expecting that group-level and individual-level cultural effects will be isomorphic risks committing the ecological fallacy (Shavitt et al. 2006).”
The impact of national stereotypes on the country of origin effect: A conceptual framework (2008, background): “Following Singelis et al.’s (1995) seminal proposition, the distinction between horizontal and vertical dimensions of individualism and collectivism has recently received increased attention in the literature (Aaker, 2006; Meyers-Levy, 2006; Oyserman, 2006; Shavitt et al., 2006).”
Perceived value and perceived usefulness of halal labeling: the role of religion and culture (2015, unknown): “Prior research reports a positive link between religiosity and values like tradition, conformity and security (e.g., Cukur et al., 2004) and a tendency of vertical collectivist cultures to focus on compliance and enhancing the cohesion and status of their in-groups (Shavitt et al., 2006).”
Measuring personal cultural orientations: scale development and validation (2010, background): “Unsurprisingly, collectivism correlates strongly with the vertical dimension in many studies (Shavitt et al. 2006).”