Personality-and-culture: The case of national extraversion and word-of-mouth

By Todd A. Mooradian, K. Swan. 2006

120 citations recorded by the source corpus.

Subfields: Food Science, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/7c8cbd6c9045c1a4f3a624ef3b93180fc96caa59

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Food Science

1. Johann Füller
2. Kurt Matzler
3. Y. Ekinci
4. Wei-Jaw Deng

In Marketing

1. David G. Taylor
2. Johann Füller
3. Kurt Matzler
4. S. Erdem
5. Krist R. Swimberghe
6. Ceyda Aysuna Türkyılmaz
7. M. Astakhova
8. Aypar Uslu

In Social Psychology

1. Kurt Matzler
2. M. Astakhova
3. K. Thompson
4. R. Ferguson
5. Johann Füller
6. Todd A. Mooradian
7. Michèle Paulin
8. Y. Ekinci

Citations in the corpus

• The Effects of Personality Traits and Website Quality on Online Impulse Buying (2015, background): “The persons who are extraverts prefer interpersonal relations (Mooradian & Swan, 2006).”
• A new dualistic approach to brand passion: Harmonious and obsessive (2014, background): “In analogy to passionate extravert consumers, interpersonal interaction is important to those consumers who experience obsessive passion (Mooradian & Swan, 2006).”
• Personality, person–brand fit, and brand community: An investigation of individuals, brands, and brand communities (2011, background): “…feelings and responses to advertising (Mooradian, 1996; Mooradian, Matzler, et al., 2008), consumer problem-solving modes (Mooradian, Herbst, et al., 2008), brand affect (Matzler, Bidmon, & Grabner-Kräuter, 2006), word of mouth (Mooradian & Swan, 2006), and product knowledge (Füller et al., 2008).”
• Consumer perceptions of frontline service employee personality traits, interaction quality, and consumer satisfaction (2009, background): “Mooradian and Swan (2006) argue that the consequences of higher agreeableness include more and better interpersonal relationships, greater life satisfaction, and better health.”
• Customer sociability and the total service experience (2010, background): “Extraversion is found to be associated with a reliance on WOM (Mooradian and Swan, 2006) and, via brand affect, indirectly may influence attitudinal and purchase loyalty (Matzler et al.”
• Investigating generational differences in e-WOM behaviours (2011, background): “Studies suggest that propensity to seek and provide e-WOM is influenced by factors such as culture: consumers in collectivist societies, for example, may be more likely to engage in e-WOM (Fong & Burton 2008), as are those from more extroverted cultures (Mooradian & Swan 2006).”