Investigating generational differences in e-WOM behaviours

By David Strutton, David G. Taylor, K. Thompson. 2011

102 citations recorded by the source corpus.

Subfields: Communication, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c8ad13416ca6925afce44d6a308435fbae63e6b6

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In Communication

1. Abdallah Q. Bataineh

In Sociology and Political Science

1. Abdallah Q. Bataineh

Citations in the corpus

• Word of Mouth: What We Know and What We Have Yet to Learn (2013, unknown): “…communities (e.g. YouTube, Pinterest), blogs (e.g. WordPress), microblogs (Twitter), and various other electronic means of sharing communications about products (Lee and Youn 2009; Okazaki 2009; Prendergast, Ko, and Siu Yin 2010; Shu-Chuan and Yoojung 2011; Strutton, Taylor, and Thompson 2011).”
• The Impact of Perceived e-WOM on Purchase Intention: The Mediating Role of Corporate Image (2015, background): “…communities, newsgroups, chat rooms, emails, blogs, microblogs, customer review websites, virtual customer communities, forums and other SNSs; enabled customers to interact with each others swiftly and easily without boundaries (Strutton et al., 2011, San José-Cabezudo & Camarero-Izquierdo, 2012).”
• The role of self-determination theory in marketing science: An integrative review and agenda for research (2019, unknown): “…mother and daughter dyads in brand preference (Mandrik, Fern, & Bao, 2005) and brand involvement and prestige (Francis & Burns,1992; Moore, Wilkie, & Alder, 2001; Paul, 2018), while others have indicated signi fi cant differences in word-of-mouth behaviours (Strutton, Taylor, & Thompson, 2011).”