K. Thompson

Sociology and Political Science · with Strutton · 2011–2012

A researcher in the Science corpus: 2 papers; trusts 4 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

• Sociology and Political Science — 33 citations into it; #15,835 of 22,756 by trust here, #13,822 by citations
• Marketing — 29 citations into it; #4,327 of 6,289 by trust here, #5,673 by citations
• Organizational Behavior and Human Resource Management — 12 citations into it
• Social Psychology — 6 citations into it

Whom K. Thompson trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Jennifer Edson Escalas
2. R. Burke Johnson

Who trusts K. Thompson overall

1. Jameson L. Hayes

Papers from K. Thompson's perspective

Ordered by how strongly the researchers K. Thompson trusts endorse each paper. Same corpus, a different order for every researcher.

1. Mixed Methods Research: A Research Paradigm Whose Time Has Come
2. HEDONIC AND UTILITARIAN MOTIVATIONS FOR ONLINE RETAIL SHOPPING BEHAVIOR
3. Why Pass on Viral Messages? Because They Connect Emotionally
4. The dynamics of viral marketing
5. Self‐Construal, Reference Groups, and Brand Meaning
6. Direct and indirect effects of self-image congruence on brand loyalty
7. Reconsidering Models of Influence: The Relationship between Consumer Social Networks and Word-of-Mouth Effectiveness (Journal of Advertising Research)
8. Creative determinants of viral video viewing
9. The influence of online product recommendations on consumers' online choices
10. Subjective Uncertainty Reduction through Self-categorization: A Motivational Theory of Social Identity Processes

Their papers

• Self-Enhancement as a Motivation for Sharing Online Advertising (2012) — 196 citations
• Investigating generational differences in e-WOM behaviours (2011) — 102 citations