Customer sociability and the total service experience

By R. Ferguson, Michèle Paulin, Jasmin Bergeron. 2010

182 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/4e0ea631c96512d2d36f94ef02868f93321e8eec

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Anna-Sophie Oertzen
2. Saara A. Brax
3. Birgit Mager
4. Gaby Odekerken-Schröder
5. Kumar Rakesh Ranjan
6. Stuart Read

In Organizational Behavior and Human Resource Management

1. Anna-Sophie Oertzen
2. Saara A. Brax
3. Birgit Mager
4. Gaby Odekerken-Schröder
5. Kumar Rakesh Ranjan
6. Stuart Read

Citations in the corpus

• Value co-creation: concept and measurement (2014, background): “…experience economy and marketing (Payne et al. 2009; Zhang and Chen 2008), relationship marketing (Haahti 2003; Payne et al. 2008), networks (Chandler and Vargo 2011), personality and motivation (Ferguson et al. 2010; Zheng et al. 2011), and social exchange (Dong et al. 2008; Füller 2010; Ng 2010).”
• Co-creating services—conceptual clarification, forms and outcomes (2018, background): “Customers’ social benefits, such as the ability to connect with other people, predominantly appear as loyalty with the service provider (Harwood and Garry, 2015; O’Brien et al., 2015) and positive word-of-mouth (intentions) (Ferguson et al., 2010; Tari Kasnakoglu, 2016).”