Personality, person–brand fit, and brand community: An investigation of individuals, brands, and brand communities

By Kurt Matzler, Elisabeth A. Pichler, Johann Füller, Todd A. Mooradian. 2011

115 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/801522f407076c5a2edbed238139acb99b1e93a0

Citations in the corpus

• Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites (2020, unknown): “users that share the same interests within a certain community (Matzler et al., 2011; McAlexander et al., 2002).”