CONSUMER PERCEPTION OF CORPORATE DONATIONS Effects of Company Reputation for Social Responsibility and Type of Donation

By D. H. Dean. 2003

369 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Information Systems and Management, Marketing

View Paper: https://www.semanticscholar.org/paper/af7828b6b51f74f24899e468b04113a153b2dc2a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Florian Kohlbacher
2. Yuan-Shuh Lii
3. W. Elving
4. Monle Lee

In Information Systems and Management

1. C. Johnson
2. Rubén Chumpitaz Caceres
3. Jigao Zhu
4. Carolin Plewa
5. Florian Kohlbacher
6. Yuan-Shuh Lii
7. Ran Zhang
8. P. Quester

In Marketing

1. Enrique Bigné Alcañiz
2. C. Johnson
3. Rubén Chumpitaz Caceres
4. Jigao Zhu
5. R. C. Pérez
6. Carolin Plewa
7. Florian Kohlbacher
8. Yuan-Shuh Lii

Citations in the corpus

• The effects of brand‐cause fit and campaign duration on consumer perception of cause‐related marketing in Japan (2012, background): “The fact that donations to causes are tied directly to sales of products in CrM has led some skeptical consumers to doubt the motives of companies engaging in CrM campaigns (Dean, 2004).”
• Corporate Philanthropic Giving, Advertising Intensity, and Industry Competition Level (2010, background): “Dean (2003) finds that corporate donations can help the company forge a relationship with the customer and build loyalty.”
• Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image (2010, background): “…(Drumwright, 1996; Maignan and Ferrell, 2001; Sen and Bhattacharya, 2001) but they often appear initially unconvinced about such practices (Dean, 2003; Forehand and Grier, 2003) because they believe that a firm’s social initiatives result mainly from egoistic motivations (Speed and…”
• Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm (2012, background): “CRM is perceived as the most conditional prosocial activity (Dean 2003/2004) and the least effective way to decrease the effect of unethical corporate behavior (Creyer and Ross 1997).”
• The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective (2015, background): “…for this study, including measures of values-driven and stakeholder-driven attributions (Ellen et al., 2006), affective and cognitive loyalty (Harris and Goode, 2004), CSR image (Dean, 2003), firm image (Pope, Voges and Brown, 2004), as well as perceived value of CSR (Walker and Kent, 2009).”
• Communicating sustainability: A web content analysis of North American, Asian and European firms (2008, background): “When this congruence occurs, benefits that may ensue include positive consumer opinions (Verschoor 2006), enhanced stakeholder trust (Dean 2003 ), higher employee satisfaction (Dean 2003 ), community support (Gray 2001; Dean 2003 ), access into new countries (Anderson and Bieniaszewska 2005), image…”
• Scepticism and corporate social responsibility communications: the influence of fit and reputation (2013, background): “(Dean 2004).”