Rubén Chumpitaz Caceres

Marketing · 2010

A researcher in the Science corpus: 2 papers; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 27 citations into it
• Sociology and Political Science — 19 citations into it
• Organizational Behavior and Human Resource Management — 14 citations into it
• Information Systems and Management — 7 citations into it

Whom Rubén Chumpitaz Caceres trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Stephen Louis Vargo
2. D. H. Dean
3. Robert F. Lusch

Papers from Rubén Chumpitaz Caceres's perspective

Ordered by how strongly the researchers Rubén Chumpitaz Caceres trusts endorse each paper. Same corpus, a different order for every researcher.

1. The development of a scale to measure perceived corporate credibility
2. Service recovery's influence on consumer satisfaction, positive word-of-mouth, and purchase intentions
3. Service-dominant logic: continuing the evolution
4. The psychology of interpersonal relations
5. From goods to service(s): Divergences and convergences of logics
6. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
7. CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
8. Psychological Implications of Customer Participation in Co-Production
9. On value and value co-creation: A service systems and service logic perspective
10. The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands

Their papers

• Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image (2010) — 296 citations
• Not always co-creation: introducing interactional co-destruction of value in service-dominant logic (2010) — 834 citations