The effects of brand‐cause fit and campaign duration on consumer perception of cause‐related marketing in Japan

By E. Chéron, Florian Kohlbacher, K. Kusuma. 2012

134 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d849657699c7d55bdd3f45ccf41789743cca8c7b