Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image

By Enrique Bigné Alcañiz, Rubén Chumpitaz Caceres, R. C. Pérez. 2010

296 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/52aa5ecbb69e8ea6637da5aa22620ae8f724bc13

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Longinos Marín
2. Sergio Román
3. P. Cuestas

In Sociology and Political Science

1. Longinos Marín
2. Sergio Román
3. Isabel P. Riquelme

In Strategy and Management

1. Longinos Marín
2. Sergio Román
3. P. Cuestas

Citations in the corpus

• Determinants of Consumer Attributions of Corporate Social Responsibility (2016, result): “The results obtained by Bigné et al. (2010) indicate that company’s trustworthiness or sincerity represents a key indicator for consumer judgments about whether a company is credible in its social responsibility intentions.”