R. C. Pérez

Marketing · 2010

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom R. C. Pérez trusts

Their strongest outbound trust, strongest first, inferred from their citations.

  1. D. H. Dean (in Marketing)
  2. Barbara A. Lafferty (in Sociology and Political Science)

Papers from R. C. Pérez's perspective

Ordered by how strongly the researchers R. C. Pérez trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The development of a scale to measure perceived corporate credibility
  2. The psychology of interpersonal relations
  3. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
  4. CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
  5. The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
  6. Brands as Signals: A Cross-Country Validation Study:
  7. Credibility, Emotion or Reason?
  8. Motivations of the Ethical Consumer
  9. CONSUMER PERCEPTION OF CORPORATE DONATIONS Effects of Company Reputation for Social Responsibility and Type of Donation
  10. The relevance of fit in a cause-brand alliance when consumers evaluate corporate credibility

Their papers