Perceived value and perceived usefulness of halal labeling: the role of religion and culture
By Ahmad Jamal, J. Sharifuddin*. 2015
249 citations recorded by the source corpus.
This research identifies the impact of the perceived value and perceived usefulness of a halal-labeled product, culture and religion on intent to purchase and intent to patronize stores using data from 10 in-depth interviews and 303 self-administered questionnaires among British Muslims. Factor analysis and hierarchical multiple regression are used for data analysis. The results show that perceived usefulness, vertical collectivism, horizontal collectivism and religiosity predict a significant amount of variance in both types of intention. Specifically, perceived usefulness, vertical collectivism and religiosity have a positive relationship with intentions. Horizontal collectivism associates negatively with intentions. Religiosity moderates the relationships between horizontal collectivism and intentions. Perceived value associates positively only with intentions to patronize stores and religiosity moderates this link. The study is the first to emphasize the need to develop halal labeling to enhance the shopping experiences of British Muslims.
Subfields: Accounting, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/48371ea0f2fea6c33523ee3bda6fc98d4d7a628a
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Citations in the corpus
- Religiosity and consumer behavior: a summarizing review (2019, background): “compliant products and services (Abou-Youssef et al. 2015; Siala 2013; Siguaw and Simpson 1997) Preference for halal products (Jamal and Sharifuddin 2015; Mohd Suki and Abang Salleh 2016; Mukhtar and Butt 2012) Symbolic religious associations in advertisements (Dotson & Hyatt, 2000; Henley et al.…”
- Social commerce adoption using TOE framework: An empirical investigation of Saudi Arabian SMEs (2020, background): “The findings are also consistent with studies examining the technology adoption context (Abbas & Hamdy, 2015; Elkaseh et al., 2016; Gloria & Achyar, 2018; Jamal & Sharifuddin, 2015; Siamagka et al., 2015; Wang, Pauleen et al., 2016; Yuan et al., 2016).”
- Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia (2018, background): “Based on the results that were derived for these studies, it was concluded that when it comes to Muslim consumers, religiosity plays an important role in shaping the purchase intention (Said & Hassan, 2014; Jamal & Sharifuddin, 2015; Mukhtar & Butt, 2012; Borzooei & Asgari, 2013).”