José Miguel Ospina
Experimental and Cognitive Psychology · 2014
A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Experimental and Cognitive Psychology — 16 citations into it
- Marketing — 14 citations into it
- Cognitive Neuroscience — 6 citations into it
Whom José Miguel Ospina trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from José Miguel Ospina's perspective
Ordered by how strongly the researchers José Miguel Ospina trusts endorse each paper. Same corpus, a different order for every researcher.
- Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence
- Exploring the dimensions of ad creativity
- RECALL AND PERSUASION: Does Creative Advertising Matter?
- Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media
- Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda
- What is Creative to Whom and Why? (Journal of Advertising Research)
- The Impact of Advertising Creativity on the Hierarchy of Effects
- Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory (Management Sciences)
- The Definition and Measurement of Creativity: What Do We Know? (Journal of Advertising Research)
- INTERACTIVE EFFECTS OF GROWTH NEED STRENGTH, WORK CONTEXT, AND JOB COMPLEXITY ON SELF-REPORTED CREATIVE PERFORMANCE
Their papers
- Advertising Creativity: The Role of Divergence Versus Meaningfulness (2014) — 87 citations