Advertising Creativity: The Role of Divergence Versus Meaningfulness

By Kevin Lehnert, B. Till, José Miguel Ospina. 2014

87 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/d8ee86e8e87bfee344dd4c9f12c6864d3b8fe5f5