Jiemiao Chen

Marketing · 2008–2020

A researcher in the Science corpus: 2 papers; trusts 5 researchers and is trusted by 7 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 29 citations into it; #2,732 of 6,289 by trust here, #4,364 by citations
• Sociology and Political Science — 25 citations into it; #10,290 of 22,756 by trust here, #14,364 by citations
• Experimental and Cognitive Psychology — 8 citations into it
• Cognitive Neuroscience — 6 citations into it

Whom Jiemiao Chen trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Robert E. Smith
2. Soon Ang

Who trusts Jiemiao Chen overall

1. Rick T. Wilson
2. Sérgio Moro
3. S. Rosengren

Papers from Jiemiao Chen's perspective

Ordered by how strongly the researchers Jiemiao Chen trusts endorse each paper. Same corpus, a different order for every researcher.

1. The case for motivated reasoning.
2. Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence
3. The ad creativity cube: conceptualization and initial validation
4. RECALL AND PERSUASION: Does Creative Advertising Matter?
5. The psychology of interpersonal relations
6. Exploring the dimensions of ad creativity
7. CREATIVITY IN CONTEXT
8. Implicit social cognition: attitudes, self-esteem, and stereotypes.
9. Sympathy and Empathy: Emotional Responses to Advertising Dramas
10. ? + ? = creativity. (Public Health Nursing)

Their papers

• The Impact of Advertising Creativity on the Hierarchy of Effects (2008) — 306 citations
• Assimilating and Differentiating: The Curvilinear Effect of Social Class on Green Consumption (2020) — 165 citations