Sajeev Varki

Marketing · 2001–2017

A researcher in the Science corpus: 3 papers; trusts 7 researchers and is trusted by 8 researchers here, as inferred from the citation graph.

Subfields

Whom Sajeev Varki trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Scott Koslow
  2. Monic Sun
  3. Sheila L. Sasser
  4. Robert E. Smith

Who trusts Sajeev Varki overall

  1. Heesup Han
  2. Wansoo Kim
  3. Jin-woo Park
  4. Kurt Matzler
  5. Sunghyup Sean Hyun
  6. Raquel Sánchez-Fernández
  7. R. Robertson
  8. Hung-Che Wu
  9. Alessandro Arbore
  10. Birgit Renzl

Papers from Sajeev Varki's perspective

Ordered by how strongly the researchers Sajeev Varki trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence
  2. Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media
  3. Modeling the Determinants and Effects of Creativity in Advertising
  4. Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda
  5. Exploring the dimensions of ad creativity
  6. What is Creative to Whom and Why? (Journal of Advertising Research)
  7. The Impact of Advertising Creativity on the Hierarchy of Effects
  8. Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory (Management Sciences)
  9. Activation of country stereotypes: automaticity, consonance, and impact
  10. The Effect of Expected Variability of Product Quality and Attribute Uniqueness on Family Brand Evaluations

Their papers