Creativity, attention and the memory for brands: an outdoor advertising field study

By Rick T. Wilson, Daniel W. Baack, B. Till. 2015

94 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/e34775a06ec74a2b04ff462e0a7cbd4033f7cd5f