Seeking Freedom through Variety

By Jonathan Levav, R. Zhu. 2009

320 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/29210b0952b27924ba593e3f45cbacfcf77abb58

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

In Sociology and Political Science

Citations in the corpus

Choice overload: A conceptual review and meta-analysis (2015, unknown): “…to maintain flexibility in light of uncertainty about future tastes (Kahn & Lehmann, 1991; Kahneman & Snell, 1992; Kreps, 1979), and accommodate consumers' future variety-seeking behavior (Inman, 2001; Kahn, 1995; Levav & Zhu, 2009; Ratner, Kahn, & Kahneman, 1999; Van Herpen & Pieters, 2002).”
The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames (2016, background): “Interestingly, Levav and Zhu (2009) show that some types of consumption (e.g., consumption of variety) may help reduce feelings of confinement.”
The Compensatory Consumer Behavior Model: How self-discrepancies drive consumer behavior (2017, unknown): “For example, Levav and Zhu (2009) manipulated a discrepancy between participants' ideal and actual sense of freedom by placing them in a physically-confining space.”
The Influence of Social Crowding on Brand Attachment (2018, background): “This motivates them to reassert their freedom (Brehm 1966; Wicklund 1974), as reflected in a preference for more varied options (Levav and Zhu 2009) or more unique choice alternatives (Xu, Shen, and Wyer 2012).”
When Identity Marketing Backfires: Consumer Agency in Identity Expression (2014, result): “Our results suggest that adding other identity-relevant brands to the choice set could indeed restore consumer agency, consistent with past research demonstrating greater variety seeking in response to perceived constraints (Levav and Zhu 2009).”
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness (2016, background): “For example , consumers may use their purchasing decisions to exert control over their environment (Levav and Zhu 2009).”
Does the distance between us matter? Influences of physical proximity to others on consumer choice (2012, background): “We assumed that the participants who already occupied seats in the area would feel that their personal space was violated to a greater extent if the intruders sat next to them than if they sat further apart.”