To Be or Not Be? The Influence of Dissociative Reference Groups on Consumer Preferences

By K. White, Darren W. Dahl. 2006

483 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/3fdbefdb1332416e1d900e26ba26703a12c37002

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Citations in the corpus

The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action (2014, background): “Previous research has shown that impression-management motives prompt consumers to strategically alter their behaviors to present themselves positively (Ashworth, Darke, and Schaller 2005; Sengupta, Dahl, and Gorn 2005; White and Dahl 2006, 2007).”
When Imitation Doesn’t Flatter: The Role of Consumer Distinctiveness in Responses to Mimicry (2011, methodology): “Following past research (e.g., Brewer and Gardner 1996; Trafimow et al. 1991; White et al. 2006), participants were told that the study was interested in obtaining a measure of verbal competence and to examine this they were going to read a short story involving a trip to a nearby city about which t”
The Compensatory Consumer Behavior Model: How self-discrepancies drive consumer behavior (2017, unknown): “A third manner in which people may use consumer behavior in response to self-discrepancy is dissociation (White & Dahl, 2006).”
Viewing usage of counterfeit luxury goods: Social identity and social hierarchy effects on dilution and enhancement of genuine luxury brands (2016, background): “…uses products typical of a social category, such as social class, and does not use products associated with other roles, that individual is more likely to be viewed as a member of that category (Solomon & Assael, 1988; Berger & Heath, 2008; Escalas & Bettman, 2003; White & Dahl, 2006, 2007).”
Mapping symbolic (anti-) consumption (2009, background): “Distastes, or the refusal of tastes (Bourdieu, 1984), represent the navigational cues for the undesired self (Ogilvie, 1987; Banister and Hogg, 2004); and their relationship to avoidance or dissociative (White and Dahl, 2006) groups represent the coordinates (Simmel, 1955) for the undesired self.”
Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets (2015, unknown): “In-group association is the pursuit of self-connections with desired reference groups (White and Dahl 2006).”
Social Influence on consumer decisions: Motives, modes, and consequences (2012, background): “Similarly, men avoided consuming a “ladies’ cut steak” in public, presumably because of the negative identity implications of this product for others' judgments (White & Dahl, 2006).”