Package Design as a Communications Vehicle in Cross-Cultural Values Shopping

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Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE (2011, unknown): “…negotiation behavior (Volkema 2004), personality and transformational leadership (Shao and Webber 2006), consumer moral ideologies (Swaidan, Rawwas, and Vitell 2008), package design (Limon, Kahle, and Orth 2009), and consumer ethnocentrism (Cleveland, Laroche, and Papadopoulos 2009), to name a few.”
Online repatronage intention: an empirical study among Malaysian experienced online shoppers (2014, background): “The values have been conceptualized “as the enduring beliefs people hold about specific modes of conduct they believe are important and as the guiding principles in a person’s life” (Limon et al., 2009, p. 33).”