Holistic Package Design and Consumer Brand Impressions

By U. Orth, Keven Malkewitz. 2008

688 citations recorded by the source corpus.

Subfields: Marketing, Mechanical Engineering

View Paper: https://www.semanticscholar.org/paper/f7da8c962619ccefc729d0ff84482b530a4286c2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. U. Orth
2. Y. Limon
3. L. Kahle
4. Bernd H. Schmitt
5. Jan Schoormans
6. Keven Malkewitz
7. Darwin A. Guevarra
8. Ryan T. Howell

In Mechanical Engineering

1. Y. Limon
2. L. Kahle
3. Bernd H. Schmitt
4. U. Orth
5. Jan Schoormans

Citations in the corpus

• Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes (2010, background): “Natural designs combine characteristics such as prototypical and representative (Henderson, Giese, and Cote 2004; Orth and Malkewitz 2008). Prototypicality reflects the degree to which a design overlaps with others commonly encountered in the category; it is usually defined as the central representa”
• Package Design as a Communications Vehicle in Cross-Cultural Values Shopping (2009, methodology): “Then, appropriate designs can be created to achieve these desired responses (Orth and Malkewitz 2008).”
• How consumers perceive product appearance: The identification of three product appearance attributes (2009, background): “Also, Orth and Malkewitz (2008) initially gathered appearance meanings form literature, and then expanded that list with product specific meanings from trade and academic journals and experts.”
• Aesthetic package design: A behavioral, neural, and psychological investigation (2010, neutral): “Although packaging, as an integral design element, has recently been investigated by Orth and Malkewitz (2008), these authors lament that there is no good psychological theory when it comes to packaging aesthetics and further research is necessary.”
• Experience Marketing: Concepts, Frameworks and Consumer Insights (2011, background): “Regarding packaging and product designs, Orth and Malkewitz (2008) have studied packaging for wines and fragrances, and provided examples for many other categories (cereal, detergents, soft drinks, soups,”