Inconsistencies in the behavioural effects of consumer ethnocentrism: The role of brand, product category and country of origin

By G. Balabanis, Nikoletta-Theofania Siamagka. 2017

142 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6c928a0892ffc125cc93679dc8991e594b75047e