A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products

By Jan-Benedict E M Steenkamp, Martijn G. de Jong. 2010

474 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/056bf68b9efa3fe036ba02f091d2e934b1ecbb2a

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Citations in the corpus

Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions (2019, methodology): “…to global consumer culture (Cleveland and Laroche 2007), global identity (Tu, Khare, and Zhang (2011), and attitude toward global products (Steenkamp and De Jong 2010) as proxies for AGCC, based on the construct content and measurement, the similarity of their relations with other…”
Where do biospheric values come from? A connectedness to nature perspective (2017, background): “While the concept of biospheric values is the most prominent environmental values concept in the literature, other similar concepts (e.g., environmentalism, Steenkamp & de Jong, 2010; green consumption values, Haws, Winterich, & Naylor, 2014) have been proposed and studied as well.”
Influencing Factors of Chinese Consumers’ Purchase Intention to Sustainable Apparel Products: Exploring Consumer “Attitude–Behavioral Intention” Gap (2020, background): “Values are central to individual cognitive structure that offers a theoretic basis for attitude analysis [31] (Ajzen, 2001) and the goal-setting nature of a value largely influences rational behavior choices in a society [32] (Steenkamp and Jong, 2010).”
Living in a Global World: Influence of Consumer Global Orientation on Attitudes toward Global Brands from Developed versus Emerging Countries (2013, methodology): “In addition, the relationship among GCO, ethnocentrism, and brand attitude seems complex (e.g., Alden, Steenkamp, and Batra 2006; Steenkamp and De Jong 2010).”