Responsiveness to Global and Local Consumer Culture Positioning: A Personality and Collective Identity Perspective

By Stanford A. Westjohn, Nitish Singh, Peter R. Magnusson. 2012

170 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/3037f803cef8347cee1968cbfd1ef78aa574ab2c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Liezl-Marié van der Westhuizen
2. Jan-Benedict E M Steenkamp
3. Adamantios Diamantopoulos
4. Xiaoling Guo
5. Marko Sarstedt
6. Martijn G. de Jong
7. Bert Weijters
8. Christian M. Ringle

In Organizational Behavior and Human Resource Management

1. Liezl-Marié van der Westhuizen
2. Jan-Benedict E M Steenkamp
3. Saif M. Mohammad
4. M. Carney

In Social Psychology

1. Jan-Benedict E M Steenkamp
2. Liezl-Marié van der Westhuizen
3. Xiaoling Guo
4. Adamantios Diamantopoulos

Citations in the corpus

• Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions (2019, background): “Concerning the newly added variables, people with high ALCC are more 1 See Steenkamp and Maydeu-Olivares (2015) and Steenkamp, De Jong, and Baumgartner (2010) for references to these scales. agreeable, a finding consistent with that of Westjohn, Singh, and Magnusson (2012).”
• Brand loyalty: Exploring self-brand connection and brand experience (2018, background): “…of the self, for example, through consumers engaging in charitable behavior (Winterich et al., 2013), positive attitude toward brand advertisements (Westjohn et al., 2012) and the effect on brand relationships (Elbedweighy et al., 2016), as well as identity threats (Ward and Broniarczyk, 2011).”