The meanings of branded products: A cross-national scale development and meaning assessment
By Yuliya Strizhakova, Robin A. Coulter, Linda L. Price. 2008
173 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/2b8e751ad69c403289bd515783b8629576c559ac
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
In Organizational Behavior and Human Resource Management
- Philipp A. Rauschnabel
- D. Merunka
- G. Schuitema
- R. Peterson
- Blend Ibrahim
- Todd G. Morrison
- M. Morrison
In Strategy and Management
Citations in the corpus
- Green consumerism: the influence of product attributes and values on purchasing intentions (2015, background): “high levels of brand equity) (Cobb-Walgren, et al., 1995; Penz, 2005; Strizhakova et al., 2008).”
- Convenience samples of college students and research reproducibility (2014, background): “Strizhakova, Coulter, and Price (2008) analyze data on samples of college students because the students " exhibited " a high degree of homogeneity and could be compared with minimal extraneous biases across multiple cultural sites.”
- An adoption framework for mobile augmented reality games: The case of Pokémon Go (2017, background): “Prior research has shown that people make use of consumption objects, technologies, and media to manage self-presentation (Strizhakova et al., 2008).”