Kelly B. Herd

Marketing · 2010–2011

A researcher in the Science corpus: 2 papers; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 12 citations into it

Whom Kelly B. Herd trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Kristin Diehl

Papers from Kelly B. Herd's perspective

Ordered by how strongly the researchers Kelly B. Herd trusts endorse each paper. Same corpus, a different order for every researcher.

1. The man who wasn't there: Subliminal social comparison standards influence self-evaluation ☆
2. The Intersecting Roles of Consumer and Producer: A Critical Perspective on Co-production, Co-creation and Prosumption
3. Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption Information
4. Great Expectations?! Assortment Size, Expectations, and Satisfaction
5. Qualitative Steps toward an Expanded Model of Anxiety in Gift-Giving
6. Overchoice and Assortment Type: When and Why Variety Backfires
7. Preference Fluency in Choice
8. Consumer Response to Stockouts
9. Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing
10. Affect Monitoring and the Primacy of Feelings in Judgment

Their papers

• To Each His Own? How Comparisons with Others Influence Consumers' Evaluations of Their Self-Designed Products (2010) — 183 citations
• It's the thought (and the Effort) That Counts: How Customizing for others Differs from Customizing for Oneself (2011) — 137 citations