Value co-creation: concept and measurement

By Kumar Rakesh Ranjan, Stuart Read. Journal of the Academy of Marketing Science, 2014

1,134 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/0d56164b0bc1eb827916b2ab8f2d325f165bc634

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Citations in the corpus

Customer engagement behavior in individualistic and collectivistic markets (2017, background): “Evidence suggests trust drives sustained interactions with a service provider and leads to better value creation (Ranjan & Read, 2016; Sirdeshmukh, Singh, & Sabol 2002).”
Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods (2017, background): “This result is particularly relevant for studies implementing formative measurement models, which continue to feature prominently in marketing research (e.g., Ranjan and Read 2016; Rubera et al. 2016; Wolter and Cronin 2016).”
S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2019, background): “Broadly, actors trade off (e.g., social, psychological) benefits of cocreation activities with the perceived cost (e.g., time; Hoyer et al. 2010; Ranjan and Read 2016; Vargo et al. 2008).”
Resident-tourist value co-creation: The role of residents' perceived tourism impacts and life satisfaction (2017, background): “Ranjan and Read (2016) indicated that there are two major dimensions of the value co-creation concept: coproduction and value-in-use.”
Co-creating services—conceptual clarification, forms and outcomes (2018, methodology): “…classifying and synthesizing the diverse disciplinary roots of co-creation (Galvagno and Dalli, 2014; Greenhalgh et al., 2016; Ind and Coates, 2013; Ranjan and Read, 2016) and on developing co-creation models for different business modes and industries (Greenhalgh et al., 2016; Romero and Molina,…”