Bari A. Harlam

Marketing · 2004–2006

A researcher in the Science corpus: 2 papers; trusts 2 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

• Marketing — 15 citations into it; #4,022 of 6,289 by trust here, #2,815 by citations

Whom Bari A. Harlam trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Kusum L. Ailawadi
2. Vincent R. Nijs

Who trusts Bari A. Harlam overall

1. S. Meza

Papers from Bari A. Harlam's perspective

Ordered by how strongly the researchers Bari A. Harlam trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Category-Demand Effects of Price Promotions
2. Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is
3. Building Store Loyalty through Store Brands
4. Decomposing the Sales Promotion Bump with Store Data
5. The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data
6. Investigating Category Pricing Behavior at a Retail Chain
7. Modeling Multiple Sources of State Dependence in Random Utility Models: A Distributed Lag Approach
8. Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy
9. Semiparametric Analysis to Estimate the Deal Effect Curve
10. Price and Advertising Effectiveness over the Business Cycle

Their papers

• Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Characteristics (2006) — 194 citations
• An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share (2004) — 376 citations