Role of Retailer Positioning and Product Category on the Relationship Between Store Brand Consumption and Store Loyalty

By Ó. González-Benito, Mercedes Martos-Partal. 2012

135 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/c7107d458cb8ef2483f290b0caffd001e3dd583d