The Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations
By Fiona M. Scott Morton, Florian Zettelmeyer. 2004
320 citations recorded by the source corpus.
Subfields: Economics and Econometrics, Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/bbedf9ef49654787bc0adb455a58ab9f0ad5c6ba
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Citations in the corpus
- Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand? (2015, background): “Mills (1995) and Narasimhan and Wilcox (1998) demonstrate that a retailer, by introducing a store brand, gains concession on the wholesale price of the competing national brand from its manufacturer, alleviating the double-marginalization problem in the supply chain that distributes the national bra”
- Algorithmic stemmers or morphological analysisq An evaluation (2009, background): “With the increasing influence of retailer brands (e.g., Ailawadi & Keller, 2004; Olbrich & Buhr, 2004), the area of brand imitation has attracted more and more research due to the unequal distribution of power between retailer and manufacturer (e.g., Collins-Dodd & Zaichkowsky, 1999; Morton & Zette”
- The Strategic Role of Third‐Party Marketplaces in Retailing (2014, unknown): “Morton and Zettelmeyer (2004) also note that retailers “list bargaining with manufacturers as one of the prime benefits of introducing private labels in a category.””
- Do private labels increase retailer bargaining power? (2010, background): “Scott-Morton and Zettelmeyer (2004) formalize the bargaining benefit with an analytical model.”
- Quality and Private Label Encroachment Strategy (2021, background): “When ϕ is relatively small, consumers perceive a significant difference between the qualities of the PL and the NB.”
- Competition under manufacturer service and retail price (2011, unknown): “p1 = (K1 +K4L1)a1 + (K2 +K4L2)a2 +K3c1 +K4L3c2 1−K4L4 (31) p2 = (L1 + L4K1)a1 + (L2 + L4K2)a2 + L3c1 + L4K3c2 1−K4L4 (32)”
- Consumer evaluation of copycat brands: The effect of imitation type (2012, unknown): “Likewise, in a United States survey, Scott-Morton and Zettelmeyer (2004) found that half of the store brands surveyed were similar to a national brand package in color, size, and shape.”